When it comes to being American, beer drinking is right up there with Mom’s apple pie, the 4th of July and Old Glory unfurling in the wind. It has become part of our national culture. We enjoy it with friends and family at sporting events, picnics, and a host of other celebrations.
Politicians have used beer drinking as a way to portray themselves as one of the people or a “regular Joe”. As a nation we even observed the President of the United States host a “Beer Summit” on the White House lawn.
Beer companies have tapped into the relationship between beer and patriotism in our country. Just take a look at the many commercials with America’s heartland used as a backdrop. We see Americans working on farms, in factories, attending sporting events etc. etc. Who can forget the famous Clydesdale, kneeling and weeping in the aftermath of 911? These marketing campaigns equal millions in profits for these companies! Now, don’t get me wrong, capitalism is what drives America. It’s a good thing!
Put your money where your mouth is! Not just a saying for a brand new brewing company in Massachusetts! Introducing 50 Back, ” the brew of the brave”! A beer company located in Pepperell, with the sole purpose of giving 50% of its profits to support members of our military and their families who are in need, hence the name 50 Back. Nine months into their endeavor, co-founders, Kimberley Rogers and Paige Haley have received rave reviews not only about their mission to support our troops but also the quality and great taste of their beer!
Since their promotional kick-off in July of 2010 they have distributed their brew to restaurants and liquor stores across Massachusetts and other New England states. To date 50 Back has given over $5,000.00 to military support charities!
50 Back has perfected a great American formula to salute our nation’s heroes! Their ingredients…beer, patriotism and giving back. Pick up a six pack and check it out for yourself. You won’t be disappointed. For more information go to www.50back.com
Enjoy the night,
Chester