Despite the crowded field of sports bars in this state, the Mayo Group is moving forward with plans to expand its Stadium Sports Bar & Grill concept.
Mayo, a Boston-based real estate firm, opened the first Stadium restaurant in South Boston in 2004. Mayo then opened a Quincy location in 2009, in the former Alba restaurant on Hancock Street, and most recently a Waltham restaurant opened in February.
Next, the company will open restaurants in Worcester in December and in Lynn next spring, said Hol Hustus, Mayo Group’s director of restaurant operations. Hustus said the company would like to open two additional Stadium restaurants by the end of 2013, and is searching for Massachusetts locations. He said the company is also on the hunt to acquire another sports bar brand.
“We plan on being very aggressive through the next 12 months,” he said.
Hustus said Stadium attracts restaurant goers with affordable food and drink prices. But Hustus said the restaurants have also been successful by not leaning entirely on sporting events. Live music, DJs, trivia, and open mic nights attract patrons to the restaurants even when the local teams aren’t playing, Hustus said.
The restaurants also bring in revenue by renting function rooms for events as diverse as fantasy football drafts to baby showers. Hustus said the restaurant is reaching out to alumni groups to host private screenings of their colleges’ football games this fall.
The Mayo Group decided to open in Worcester and Lynn to have locations near its real estate offices in those cities. The three current locations were all opened in former restaurants, while the Worcester location is a former hookah bar and the Lynn site is a former bank.
The Quincy and South Boston restaurants are both about 4,500 square feet. The Waltham location is smaller, at about 2,100 square feet. The Worcester and Lynn restaurants will be closer in size to those in Quincy and South Boston, Hustus said.
By Adam Vaccaro, Re-posted from EnterpriseNews.com